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Partnership with General Atlantic will support Kayali’s next phase of growth as a leading global fragrance innovator.
February 18, 2025
By: Melissa Meisel
Huda Beauty will sell its ownership in Kayali, the fragrance business founded by Huda and Mona Kattan in 2018. The separation comes after years of developing the brand in Dubai, establishing it as a globally known Middle Eastern brand recognized for its marketing, social media strategies and gourmand fragrances. “This is such a pivotal moment for Kayali, and we are very excited for the next chapter of Mona and Kayali’s journey,” said Huda Kattan, founder and CEO of Huda Beauty. “It’s been ...
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